studio ae | The Hashtag
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The Hashtag

Informational and dynamic symbol

2018      Bucharest

Along with the protests of 2017, an invisible network materialized in public space through the free expression of people. By overcoming the conventional physical limit, the virtual dimension of cities has become evident. Sociologist Manuel Castells published in 1996 “The Rise of the Network Society” in which he presents the idea of space as a flow.

The project, # in public space, proposes a solution through which the information layer takes shape in public space. The blue reflective color is associated with social media channels and supports the idea of the virtual dimension. The painted elements keep the idea of social dialogue as a permanent one.

#”- an informational and dynamic symbol that gathers common thoughts in the virtual media, becomes a physical and the also central element of the design. The movable benches allow participants to propose different scenarios depending on the event. Therefor, it becomes an experiment on the use of the common good, and in their absence the “#” symbol will keep the memory of the events.

The power movement generated by social media becomes highlighted by a strong gesture in public space that contrasts with the existing space.

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